Sometimes running an online Etsy clothing store can seem overwhelming. So how do you make your online clothing store stand out from the numerous competition on the platform?
Boosting Etsy sales doesn’t require a complete overhaul of your product listing or changing the clothing showcase items.
Luckily, we’ve got tips to help optimize your shop and grow sales for your online Etsy store.
7 Ways to Boost Your Etsy Clothing Brand Sales
Here are seven easy vital tips to boost your Etsy clothing brand sales.
- Optimize Your Shop for SEO
SEO, including Google SEO and Etsy SEO, is critical for getting customers to view and purchase your products when running an Etsy eCommerce store.
Search engine optimization uses searched keywords of users to find what they’re looking for, such as clothing items like those offered by your store. Therefore, your chances of higher ranking on search results and users clicking on your products and purchases improve when using specific keywords in your listing and tags.
Short-tail keywords (one or two words) were historically significant for brands. However, competitors often over-saturated these terms, and smaller brands may have difficulty ranking high in the results.
Long-tail keywords, however, pose a unique opportunity to draw in customers, especially for smaller brands looking to gain a foothold in the Etsy market. Long-tail keywords are more detailed and specific, allowing brands to target a niche and attract customers.
Here’s an example of short- vs. long-tail keywords:
- Short-tail keyword: Fleece hoodie
- Long-tail keyword: Purple embroidered fleece hoodie
Use long-tail keywords like the above to optimize your product titles, descriptions, listings, about me, and tags to attract your target market and break through the competition.
- Take High-Quality Product Photos
Dark lighting, fuzzy shots, and odd angles can all turn away shoppers searching for your products. Instead, use clear photos that make it easy for consumers to see your product and convey your brand.
There are three main types of photos to consider for your online Etsy store:
- Product photos: Images clearly show your clothing item against a solid background. (i.e., an embroidered fleece pullover sweatshirt laid out on a solid background.)
- Lifestyle photos: These photos often use other items and objects in a setting to capture the use and branding of your products. (i.e., the same sweatshirt folded on a table next to a vase of flowers, a skateboard, or other props or items from your store.)
- Action Photo: Showing clothing items in context. A model wears the garment in a relevant setting for clothing items. (i.e., a model wearing a pullover while sitting in a coffee shop, laughing with another model wearing similar brand clothing.)
Use various photos to showcase your products and ensure you give customers a clear view of the entire apparel.
- Add Video To Your Store
Adding video to your store can boost sales, draw in customers, help grow your ROI, and more. There are many compelling benefits to adding this medium to your shop.
Consider adding a clip showing your garments on a model while rotating through your listings. Video clips can help entice the customer by offering the item in motion and helping customers visualize wearing the product themselves.
- Purchase Blank Wholesale Clothing
When stocking your online store, reducing product costs is one of the best ways to boost your profit margins. Wholesale bulk products are typically cheaper per unit. As a result, you’ll save significantly more money buying wholesale than purchasing the same products from another retailer.
Search for wholesale brands like Bella + Canvas that offer high-quality products with a wide range of colors and styles at premium wholesale prices to suit your brand needs.Then, when choosing to order bulk pullover hoodies, t-shirts, sweatpants, or other products, you can earn a more significant profit and boost your bottom line.
Plus, many domestic brands like Bella + Canvas have no minimum quantity or value requirements on orders, meaning you can select precisely the color, style, and size mix you need for your Etsy store.
- Expand Your Social Media Presence
Social media, both organic and paid posts, is an excellent way to appeal to ideal customers and boost sales on your Etsy store.
Identify the social media platform(s) that your customers most likely use. Two of the most popular include Facebook and Instagram. Ensure your profiles are complete and start posting consistently. Showcase your products in various settings, across lifestyle or product photos, and follow your branding.
- How can you capture your target market’s attention while scrolling through their feed?
- How can your clothing add value to their lives?
- What other relevant or helpful information can you provide?
While adhering to your branding, providing users with a mix of content is vital to maintain interest and engagement. In addition, include links to your site and specific showcased products to boost Etsy sales.
- Offer Free Shipping
According to the Baymard Institute, 69.99% of consumers abandon shopping carts. Of these consumers, nearly 50% abandoned their cart due to extra costs, like shipping, tax, and other fees.
Therefore, avoid cart abandonment and close sales by offering your customers free shipping. However, providing free shipping doesn’t mean losing profit. Instead, factor in the cost of shipping on your total product cost:
- Say the standard cost of an embroidered fleece pullover hoodie was $54.49, plus $8.49 for shipping, for a total of $62.98.
- Instead, change the product cost for an embroidered fleece pullover hoodie to $62.98 with free shipping.
As a result, you make the same profit, and the customer pays the same amount. In addition, offering free shipping with this price conversion will help close more deals as consumers don’t view shipping as an “additional cost” on their purchases.
- Encourage Customers to Leave Positive Reviews
A staggering 89% of shoppers check online reviews before making a purchase, according to research from Trustpilot. Customers want confidence that the product is quality and that your Etsy shop is trustworthy.
Ask previous customers to leave positive product reviews on your site through encouragement in a package note, a message sent from your Etsy shop, and more.
In addition, provide customers an incentive with a coupon discount for providing a review of your Etsy shop and their experience. Furthermore, incentivizing is an excellent manner to receive additional reviews on your Etsy store and encourage repeat sales.
Make Mindful Changes To Boost Etsy Sales
Boosting sales doesn’t require a complete overhaul of your store or products. Instead, mindful changes can significantly drive traffic to your Etsy shop and grow your bottom line.